Online ads to overtake TV in UK


Online ads to overtake TV

The internet will overtake TV as the biggest advertising platform in the UK this year with total ad spend of around £3.56bn, according to a report by Enders Analysis.

But does this mean it’s more effective? I think I would still rather have 30 seconds on peak time TV than the equivalent cost on t’internet. I confess I have no idea if I know what that would mean in web exposure, but TV still feels like you’re in lots of living rooms where it matters more than being on the “lean forwards” screen..

 

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