Is this comedy – or a fatal mistake?

Do I remove the 10:10 Tags from my keyring? The campaign seems to have seriously misjudged the public reaction to this “comedy short” written by Richard Curtis.
Or have they created the kind of buzz that will make us think more about the impact of global warming?
My initial reaction is – FAIL
10:10 have removed the film from their website with a light hearted “Ooops” apology, but it’s all over YouTube and the denialists are having a field day in the comments columns.
What do you think?

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